When you are trying to choose an online dating site for the first time, one thing you should pay close attention to is whether or not the site displays the “last login” for each profile.

While this may seem an insignificant stat to look at, let me spell out the reason I find it to be important.

On almost all major dating sites, profiles are sorted according to their last login. What I mean by that is that when you pull up your desired search preferences, the site will return the results in the order of their most recent log in. What this does is it filters the active accounts from the inactive ones.

Here’s a quick exercise you can use if you’re trying to figure out whether or not to get involved with online dating. Each of us has different ideas on what is important, but it sometimes helps to write things down on paper.

Here’s a quick list that applies to me.

Pros:

• If you’re shy, online dating is a lot easier than walking up to a complete stranger.

• The pool available online is pretty large. I’m able to chat with a lot of quality females from the privacy of my living room.

I was surfing the net today and I came across an item written by Andrew Johnstone which states: research shows that 97% of all men give up on online dating within 3 months of starting. That number really jumped out at me, and after giving it some thought, I have to dispute it.

As I’ve outlined before, internet dating involves a lot of work up front to make the entire process successful. Once you eliminate the pool of people who are only using free dating sites, I think the number of people that fail is significantly smaller than what Johnstone states.

When you post a profile on an online dating site, there are three parts that viewers will see: your picture, your headline, and your profile. Each one serves a distinct purpose, but in my opinion, the picture and the headline are the most important.

Research shows that you only have 5 seconds to grab someone’s attention.

People are superficial and we are drawn to things that catch our attention. I have previously written about the importance of your written profile and how you should focus on it when starting out. I firmly stand by that, but if you can’t get someone to click onto it to read it, it won’t matter what you write.