I’m a little late in reporting this one, but one of the largest dating sites you’ve never heard of is debuting in TV advertisements beginning in June. According to USA Today, Zoosk will begin a major advertising push to get their name in front of singles, with ads scheduled to run on networks such as ESPN, Animal Planet, and other cable TV staples.
Zoosk operates differently than many traditional dating sites. The bulk of the members utilize their free platform, although there is an option to upgrade to a premium service. What sets Zoosk apart is that they have found a way to top into the social networking phenomenon by tapping in with open platforms like Facebook, MySpace, Bebo and Hi5. ~Mac
